Visual Design

Communicate, don't decorate. Your slides are "stage décor," not a teleprompter.

Avoid bullets. If you must use text, use a massive font and fewer than 5 words.

Use high-res photos that cover the entire slide. No white borders.

One clear idea per slide. No "iceberg" slides full of everything.

Use highlighting or contrast to draw the eye to the exact part that matters.

The "Headline-Visual-Focus" Formula

For each slide, apply this simple check to ensure maximum impact.

Short, conclusion-style phrase.

"Client Segmentation""We miss 40% of value"

One photo, diagram, or simple number.

Avoid cluttered tables. Transform them into simple charts.

Ask: "What part do I need them to notice?"

Use arrows, circles, or dimming to guide attention.

"This is a 'Full Bleed' image with a clear focal point and minimal text overlay."

Don't just show a graph of growth; show the people behind the numbers. Use visual metaphors.

Boring Chart

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Visual Metaphor

Now comes the hardest part: The Performance.