Persuasion
in 6:40
Master the art of the PechaKucha 20x20 presentation format. Tell your story, engage your audience, and make every second count.
Why for Subject Matter Experts?
Think of it not as a lecture, but as an investment pitch. Your goal is to get the audience to “buy” your idea using their limited funds — attention and budget. It forces you to answer “Why should they care?” instead of just listing features.
The Curse of Knowledge
The deeper your expertise, the harder it is to remember what it felt like not to know it. The 20x20 constraint forces you to translate — not just transmit — your knowledge into something an audience can actually act on.
Read the ResearchComplexity Is Not Credibility
Dense slides signal effort, not intelligence. The 6:40 format is a forcing function: if you can’t make your point land in 20 seconds per image, the point isn’t ready yet. Clarity is the real expert move.
See HBR AnalysisSlides
Exactly twenty images to tell your story. No more, no less.
Seconds
Each slide displays for exactly 20 seconds before auto-advancing.
Total Time
A concise, high-impact presentation that respects the audience's time.
The
Process
Don't open PowerPoint yet. A great PechaKucha starts with a story, not slides. Follow our step-by-step guide to build a presentation that persuades.
Start Planning1. Story & Structure
Use the "Sticky Note Method" to brainstorm and filter your ideas into a compelling narrative arc.
2. Visual Design
Communicate, don't decorate. Learn how to choose high-impact visuals that support your words.
3. Delivery & Rehearsal
It's a conversation, not a script reading. Master the timing and engage your audience.
Ready to build your
presentation?
* Maybe not the ultimate guide, but a pretty awesome one at the very least.